Hello World, this is Onboarding

Almost 150 new colleagues. This was the badge we wore with the most pride in 2021. So many fresh and excited new-joiners started their Taxdoo journey with us: all coming from various industries and different backgrounds. At Taxdoo, we believe in the beauty of diversity. In fact, we aim for it, because we know that when different skill sets, experience levels, and cultures mix together, magic happens.

Working hard but happily over the years in the People Experience Team to develop our onboarding approach, we decided to take it to the next level. Quality being our passion, we know that you only get one chance to make a first impression.

My name is Kristin, and over the past few months, I’ve been working on designing and evaluating the content for the Taxdoo onboarding experience and making sure that it’s tailored to the individual paths of all of our employees. By having a dedicated People Experience team and in close collaboration with our recruiters and teams, we make sure that the newbie feels welcomed and is equipped with everything needed to get started.

Today, I’ll be taking you on a journey to explore what it took to develop our mission and execute our vision when it comes to welcoming all our new joiners.

“Tell me and I forget, teach me and I may remember, involve me and I learn.”
Benjamin Franklin

Since the start of the pandemic, a lot of our colleagues began their new journey with us from home. And because our team is made up of people from not only all corners of Germany, but also from different countries, we like to do our onboarding virtually. Apart from just creating content and making it available to all, we like to create it in a way that makes it engaging, but also allows for the process to be scalable.

Keeping our goal “Let’s maximize your impact” in mind, from day one we have been aiming at building an empowering onboarding experience that demonstrates the impact of all Taxis. Inspired by a favorite Benjamin Franklin quote that you see above, we encourage everyone to get involved by showing that their input is crucial to the company’s success – even from the beginning when they’re still new to Taxdoo.

This by itself fosters an environment of collaboration, allowing everyone to simultaneously experience how their work impacts other teams, and how other teams’ work impacts their own.

All under one roof

We know that learning is highly individual. Exactly because of this, we launched our first Learning Management System back in June. To keep it short, we either call it the LMS, or Learndoo: a name chosen by our team, perfectly encapsulating our collaboration approach.

Learndoo is not only here to make the lives of each of our Taxis much easier, but it also helps us in creating a more personalized, trackable, and automated experience for everyone – all that under one roof. As every day is a work in progress, we are now in the stage of reviewing all the content, making it more precise and impactful, and transforming it into engaging e-Learning formats, such as videos, animations, quizzes, and exercises that will help our employees track their own progress.

As collaboration plays an essential role in our process, we rely on the experts in our team to provide the Learning content. This allows the Learning Experience Team to focus on identifying the best ways for learning and optimize the processes even further.

Fast or slow, we encourage all

Time is valuable, and we know that. Being self-determined and learning at one’s own pace is essential when easing into a new role. Our high-quality and up-to-date content in a one-stop platform equips everyone with the necessary knowledge, all whilst providing them with an overview of our mission and vision, and making the whole experience as flexible as can be. 

It doesn’t matter if someone prefers to do a deep-dive into the Onboarding in their first days and only concentrate on that, or they would rather have a balance between that, and getting acquainted with the team: Learndoo provides our new joiners with the perfect opportunity to work on their onboarding as they go. Equipped with its own learning dashboard and all the tools needed for acing each section, our LMS offers the support and the overview needed to get started.

Personal contact and bonding

We realize the importance of these two. Some people prefer working from home, while others love the environment they feel that only an office can provide. All we can do as an employer is to encourage everyone to work where they feel most productive, but still know that there is another option for them. We remain committed to synchronous video sessions like daily morning get-togethers or “Meet the Team” meetings. These are perfect platforms for getting to know each other. For those who want an even more social touch beyond the screen, social gatherings and events are the perfect glimpses into the Taxdoo company culture.

Personal contact and bonding can be difficult to construct in a remote-first office. This is why one of the first things a newbie learns about is Donuts. Donuts are 30-minute (more or less) conversations with another Taxi about anything they want and we encourage it to not be work-related. It can be done face-to-face, over a video call, in a coffee shop, or whilst having a walk. Anything goes. The only thing each newbie has to remember is: a donut a day keeps discomfort away.

Culture is key

Especially in the first weeks, there is a steep learning curve where anyone can feel overwhelmed by all the content. What we especially consider during onboarding is that learning not only refers to knowledge and skills but also to the newbie’s mindset and experiences. At Taxdoo we believe that it is not about knowing all the answers but about feeling confident and knowing who to ask when you feel unsure. 

Ours is a culture of knowledge sharing, constructive feedback, and critical thinking – and it goes hand in hand with our values of Quality, Diversity, Simplicity, and Trust. With Trust, we aim to be self-directed and independent, Simplicity teaches us to be efficient, Diversity points us to respecting different levels of knowledge and individual learning goals, and Quality is all about approaching everything with sustainability in mind.

Last but not least

Taxdoo is a place where everyone can discover themselves and add new building blocks to their career. Personal development goals are key, so our development talks, which happen twice a year, are designed to help our Taxis take the next steps in their careers. The Learning Experience team will help our Taxis enhance their skills, knowledge, and competency. Some skills may only be reachable by partnering with other teams. In this way, we build bridges between different units and encourage even more collaboration, all whilst creating more empathy.

Taxdoo has its essentials, but also the benefits

At Taxdoo, our employees’ well-being has been and always will be, our main priority. With trust, diversity, quality, and simplicity has been at the core of our company culture, we aim to create a working environment where our colleagues feel seen, heard, appreciated, and where their well-being is a responsibility for us as an employer.

With all this in mind, and with dedication and appreciation for our employees, we set ourselves a goal to develop the Taxdoo core and the Taxdoo benefit pack.

What is the Taxdoo core pack?

We know that giving our employees a list of what we consider workplace essentials is simply not enough. We carefully reviewed our strategy and discovered that to completely reflect our company culture, we’d need to develop the Taxdoo core pack: a lineup of must-haves that every Taxdoo employee and new joiner would have immediate access to. This not only helped us formulate our mission better but also gave our employees the confidence that we have everyone’s back.

Here is what the core pack is all about.

Steep learning curve

Knowledge is power. A few years back, here in our Hamburg office, the Taxdoo onboarding program was born. With a diverse training schedule and a personal buddy to provide all the support needed, our approach came to be simple but effective.

The Buddy Method

From day one, each new joiner gets assigned a buddy who is there every time you call their name. Helping you settle into your new position and team, having a buddy is all about exchanging experience. So, feel free to share your knowledge and constructive feedback: the Buddy Method is always growing and improving.

Professional and personal development

Taxdoo is by your side every time you need some extra support to grow your knowledge and develop new areas in your skillset. For this, we offer our employees a personal learning budget of 1,500 Euros. Further, our company-wide training sessions and courses across all departments are open to everyone.


Taxdoo is proud to be by our employees’ side when they want to expand their horizons. Our team will always provide support with finding the right workshop, seminar, or training so you can feel confident in your job and future career.


Your working hours are flexible and you can work from home whenever you wish. By empowering our colleagues to be the designers of their workdays, we believe that we encourage their creative thinking. Not only this, but anyone in our team is allowed to work from anywhere around the globe for up to 40 days a year.

A workspace of today

With a 360° panorama of the city, fresh fruits, drinks, quiet rooms, and phone boxes, our office is a favorite among our employees. The restaurants nearby are there to provide an authentic Hamburg flavor, the transport links can take you anywhere within minutes, and the mood is always there. And for those who want to make their home their office, Taxdoo would supply them with all the home office equipment they need.

Team spirit

Monthly team events, after-work activities, and random get-togethers are just a few of the things that contribute to the respectful and feel-good atmosphere that we aim to create.


Not only do we provide intensive yoga classes or impulses for mental and physical health with our provider Open up,  but our partnership with Urban Sports club takes our commitment to the next level.

What is the Taxdoo benefit pack?

Now that you know all about the Taxdoo core pack, you may be wondering what more there is that our employees love about Taxdoo. The answer is simple, but not so short, so let us try to be as brief as possible.


Taxdoo is on an exciting journey and it is our pleasure and of the utmost importance to make it possible for our employees to participate in our success. For this reason, we have created our Virtual Share Option Pool, otherwise referred to as VSOP, which gives our colleagues virtual stock options.

Tell Your Friends bonus

We all know someone good at what they do. Sometimes, they might be open to new opportunities in their professional life. At Taxdoo, everyone who refers a friend or a former colleague who would be a good fit for our culture and mentality receives a bonus.

HVV ticket subsidy

Our subsidy for the Hamburger Verkehrsbund Profi-Ticket is a Taxdoo-favorite. You choose which fare suits you best and not only can you use it for traveling to and from the office, but also to discover all that Hamburg has to offer.

Relocation support

We know all about the hassle of moving. However, our team is dedicated to supporting you in the relocation process by helping you submit documents, book appointments, and find your next apartment.

30 days of paid vacation

The more, the merrier. With 30 paid days now being part of your calendar, you can take time off to recharge your batteries and come back in the best of spirits.

Pension plan, but make it corporate

We take the words “Think about later” seriously. In fact, quite seriously. This is why we offer you the opportunity to supplement your statutory pension in the form of a company pension plan, which is otherwise referred to as betriebliche Altersvorsorge.


Our employees benefit from the option to take some extra time off work. We know that sometimes taking a break is the most productive thing you can do, so we always strive to foster an environment of well-being and mental health first.

Permanent employment contract

Security and peace of mind being our top priority, limited contracts are not something we believe in. This is why we replaced them with permanent ones.

The Taxdoo culture is dynamic but steady; abstract but to the point. We like to provide direction, but we know that self-driven employees are the reason why Taxdoo is where we are today. We want to empower our Taxies to be in control of their growth trajectory, and this is exactly why we want to make sure that we give them everything they need to achieve it.

At Taxdoo, we are proud to be an equal opportunity employer. In our recruitment process, we consider applicants regardless of sex, gender identity, sexual orientation, race, color, religion, national origin, disability, or age. Diversity is one of the core values that we embrace on different levels within the organization- from our employees to our products and clients.